Trailstream.tv backed by Cosmos launches at WTM

Rich media provider to the travel industry trailstream announces the release of their latest innovation this week. Designed to assist the retail travel agent during the selling process trailstream.tv is a desktop sales application that combines brochure content with video and delivers it straight to the point of sale.

The company has teamed up with Cosmos and created a sponsorship package that offers travel agents the chance to benefit from trailstream.tv free of charge for a small uplift in sales annually.

Gordon McCreadie, Head of Sales for Cosmos said, “As soon as we saw what trailstream had to offer and what they were looking to introduce into the high street sales environment we knew that we had to be involved in some way. trailstream.tv brings the holiday to life for the consumer...we are after all selling dreams and what better way to do so than through a video.”

Dave Howard, trailstream Managing Director states, “We are really excited about trailstream.tv, having long recognised the need to deliver all of the benefits of our brochure content database and video library to the travel agent. Today’s consumer has access to a variety of travel media and content at their fingertips and the agent needs to be able to offer a similar user experience in-store. Due to bandwidth and network connectivity restrictions video has yet to make the same impact in-store as it has on-line and trailstream.tv solves any buffering or viewing issues for the agent”

To solve this bandwidth issue trailstream will provide agents with a local media server which is located in-store and is connected to their network. High quality full screen video can then be played on demand without having an impact on existing systems.

“Video on demand has arrived in store” continued Howard “Our media server is unobtrusive and we update it overnight to avoid conflict with day to day operations. Our complete video library is available to travel agents who can now offer their customers a significantly better experience than they would get at home with the added value of face to face personal service.”

The video library contains 2,300 professionally filmed and edited videos of the most visited hotels in the most popular resorts across the Mediterranean and beyond. Resort guides, cruise and long haul videos are due to be added in the future.

Howard suggests “The combination of our video library and our brochure content database that features all of the major operators is a compelling proposition in its own right but when you add in our cruise content and our eBrochure application trailstream.tv is a must have tool for the forward thinking agent”

trailstream provide a variety of cruise content in the form of ship and cabin descriptions, itineraries and deck plans. The eBrochure application allows the agent to personalise and brand a brochure for their customers; the finished article can be printed off in store or e-mailed direct to the customer.

“With the pressure on operators reducing brochure production costs and agents maximising their racking space we think that our eBrochure solves a number of practical issues whilst at the same time proving to be a very useful sales tool. How many times do customers sit in an agent waiting whilst they search for the one file copy only to be presented with a well thumbed, dog eared brochure that hardly inspires confidence? Our on-line database delivers up to date electronic brochures straight to the point of sale”, observed Howard.

trailstream are at WTM (Stand TT8065) were they will be available to demonstrate trailstream.tv to interested parties.

Notes to Editors

www.trailstream.com

Trailstream was established in 2003 providing brochure content for websites. In recent years the company has invested significantly in video production and added cruise content to their portfolio. Their eBrochure application enables the agent to provide a personalised brochure for their customer. Current destinations with video footage include: Spain, Portugal, Egypt, Malta, The Canary Islands, The Balearic Islands, Greece, Cyprus, Tunisia, Bulgaria, Croatia and Florida with more to come.

Issued on behalf of Trailstream by Amanda Taylor – Tel 07595 778433